TECHNICAL SEO SERVICES
Technical SEO problems can affect whether search engines crawl, render or index important pages—but symptoms alone do not reveal the cause. Prime Lion Digital investigates the evidence, prioritises fixes, guides implementation and checks changes after release. We can also monitor crawling, indexing and performance over time.
Whether you are investigating lost visibility, preparing a migration or managing a growing website, we help you establish what needs attention and how to approach the fixes.
Discuss your technical SEO needsA review is useful when you need to investigate a specific problem or assess the risks of a website change. Common reasons include:
Important service, category or product pages are missing from Google.
Search visibility has changed after a redesign, migration or CMS update.
JavaScript content or navigation behaves differently across browsers and crawl reports.
Filters, parameters or duplicate URLs are expanding faster than the useful content.
Mobile performance or Core Web Vitals need investigation beyond a single speed score.
Your team has a long list of tool warnings and needs to know which findings justify action.
We agree the scope before starting. Depending on your website and the question being investigated, the audit can include:
An explanation of the technical findings, supported by affected URLs, template examples and the evidence used.
A prioritised action plan showing the issue, affected pages, likely impact, dependencies and recommended next step.
Implementation guidance that your developers or website team can use to plan the changes.
A validation plan for checking whether the agreed fixes work after release.
Recommendations for ongoing monitoring where the website's scale or change frequency requires it.
We review access to important URLs, robots directives, noindex settings, sitemaps, redirects and canonical signals. Search Console evidence helps distinguish intended exclusions from pages that need investigation.
We examine how service, category and content pages are connected, including navigation, click depth, orphan pages and broken links. Priorities depend on the role of the affected pages rather than a universal maximum number of clicks.
Where content depends on JavaScript, we compare available HTML and rendered output and investigate missing content, links or metadata. The work can include reviewing client-side and server-side rendering with your developers.
We assess available real-user data alongside controlled tests to investigate loading, responsiveness and layout stability. Recommendations may involve server responses, images, scripts, fonts, caching or third-party integrations.
For relevant projects, server-log analysis helps establish which URLs verified search-engine bots request, how often and with which response codes. This can support investigation of crawl traps or uneven crawl activity on larger websites.
Complex sites may require additional checks for filtering, pagination, product variants, regional URL versions and hreflang. Migration reviews can include URL mapping, redirect behaviour, canonical targets, rendering and post-launch monitoring.
Understand the problem. We review your website, platform, important page groups, recent changes and business priorities.
Agree the evidence and scope. We identify the access, reports and technical checks needed for the investigation.
Diagnose and prioritise. We combine the available evidence, verify findings and explain the recommended order of work.
Plan implementation. We provide guidance for the people making the changes and identify dependencies or additional work.
Validate and monitor. Where included in the agreed scope, we check released fixes and review subsequent crawling, indexing and performance evidence.
EVIDENCE AND TOOLS
We use a range of industry-standard tools and data sources to investigate, test and validate findings. This can include information from crawling, indexing, performance, server logs and real-user data.
The specific tools and checks are selected for your website, the questions being investigated and the agreed scope.
Google Search Console, crawl tools such as Screaming Frog and Semrush, performance tests and server logs provide different views of a website. We use the evidence relevant to the project and investigate findings rather than accepting every automated recommendation.
A crawler can reveal a broken link or unexpected directive. It cannot, on its own, establish every cause of lost traffic or guarantee that Google will index a page after a fix. Where evidence is incomplete, we identify the missing information and the next investigation needed.
The number of URLs, template variety, platform, JavaScript dependencies, migration history and access to data all affect the work required.
We confirm the scope, deliverables, timing and price after reviewing your requirements.
To start the conversation, share your website URL, the problem you are seeing and any recent changes. Access requirements may include Search Console, existing crawl reports, analytics or server logs, depending on the agreed investigation.
A checklist helps you spot common symptoms. A professional audit investigates the relevant issues in greater depth, tests competing explanations and turns the evidence into a prioritised plan. Complex rendering, duplication or migration problems often require several sources of data and specialist interpretation.
Yes. We can review migration-related changes such as redirects, canonical signals, page access, internal links and rendering. The scope depends on the previous and current site and the evidence available.
Implementation responsibilities are agreed for each project. The proposal should make clear whether we provide developer guidance, collaborate with your team or include implementation work.
No. Removing technical barriers can improve access and eligibility, but indexing and rankings also depend on factors outside a technical audit. We define validation around the findings and agreed work.
A technical audit concentrates on website access, rendering, indexing, architecture and related technical behaviour. A broader SEO audit can also evaluate content, search intent, authority and wider search strategy. We agree which questions the project needs to answer.
Tell us which pages matter most, what has changed and what you need to understand. We will discuss the investigation and the evidence needed to scope the work.
Discuss your technical SEO needsWant to make a first assessment yourself? Use our practical guide to identify common issues before deciding what further help you need.
Technical SEO checklist for UK business websites